Tuesday, 29 November 2016

Why?

Why would they engage?In order to make their lifestyle easier, to appear tech savvy. 

Specific goal? To allow the consumer access to their bank, ID, and receipts.

Personal/professional?Personal usage. 

Essential/luxury?More of a luxury

Familiar product?Or need to be introduced? Some may be familiar to the product, but the consumers will be relatively new

What differentiates the product from the competitors? Targeted at a younger audience, Other aspects ID, receipts etc


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