Why would they engage?In order to make their lifestyle easier, to appear tech savvy.
Specific goal? To allow the consumer access to their bank, ID, and receipts.
Personal/professional?Personal usage.
Essential/luxury?More of a luxury
Familiar product?Or need to be introduced? Some may be familiar to the product, but the consumers will be relatively new
What differentiates the product from the competitors? Targeted at a younger audience, Other aspects ID, receipts etc
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