Sunday, 20 November 2016

Is there a market for this app?

With money becoming a thing of the past and 'new money' ie paypal and contactless becoming a thing of the future, is there a market for an online payment? and will a younger audience buy into this product.

Following on from this,research was conducted into the consumer market in order to ensure that they primarily use apps over web browsing.
  • The time spent per user with digital media on mobile in US daily in 2015 – 2.8 hours
  • The total number of iOS app downloads in 2015 – 25 billions
  • The total number of Android app downloads in 2015 – 50 billions
  • The app category people spend time the most – Social Networking (29% of users)
  • The Mobile app Millennials use the most – Facebook (21% of users)
  • The age group that spends the most time on apps monthly – 18-24 (90.6 hrs on smartphone apps, 34.7 hrs. on tablet apps)
  • The Top number of apps people use the most – 3 (78% of smartphone app users, 77% of tablet app users)
  • The major age group of uses that operate a smartphone with two hands – 55+ (34% of users)


From the research conducted it is evident that a younger audience is far more likely to consume information through an app format rather than that of a web browser. As the app needs to be handy it is also highly relevant that all information is contained within the app format, rather than having certain areas in which are only accessible online. 

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