Personas

To gather a greater stance upon the consumer market one to one research was conducted within an interview style. The questions asked are recorded below:

• Whats your Age?
• Whats your Gender?
• Whats your Sexual orientation?
• Whats your County of birth?
• Whats your Nationality?
• Country of residence?
• Urban/rural?
• What devices do you own?
• Do you currently use apple pay?
• Would you use apple pay?

Beth

Age: 21

Gender: female

Sexual orientation: heterosexual

Country of birth: England 

Nationality:English

County of residence: West Yorkshire

Urban/Rural: Urban 

Devices:IPhone, Macbook

Do you currently use apple pay?:No

Would you use apple pay?:Maybe

Dom

Age:20

Gender:Male 

Sexual orientation: homosexual

Country of birth: England

Nationality: English

Country of residence: West Yorkshire

Urban/Rural: Urban

Devices: Iphone 5s, Macbook, IMac

Do you currently use apple pay?: Yes

Would you use apple pay?: N/A

Jade

Age:26

Gender:female 

Sexual orientation:heterosexual

Country of birth:Wales

Nationality:Welsh

Country of residence:Carmarthen

Urban/Rural:Rural

Devices:Iphone 6, Toshiba laptop, Ipad

Do you currently use apple pay?:No

Would you use apple pay?:Yes

Lucy 

Age:23

Gender:Female 

Sexual orientation:heterosexual

Country of birth:Wales

Nationality:English

Country of residence:Stoke On Trent

Urban/Rural:Urban 

Devices:Iphone 6, Ipad

Do you currently use apple pay?:No

Would you use apple pay?:Yes

Arwell

Age:30

Gender:male 

Sexual orientation:heterosexual

Country of birth:Wales

Nationality:Welsh 

Country of residence:Carmarthen 

Urban/Rural:Rural

Devices:Iphone 6

Do you currently use apple pay?:No

Would you use apple pay?:No

Jack 

Age:24

Gender:male

Sexual orientation:heterosexual

Country of birth:England

Nationality:English

Country of residence:Cheshire

Urban/Rural:Rural

Devices:Ipone, Ipad

Do you currently use apple pay?:no

Would you use apple pay?:yes