First of all his twitter account was analysed whereby a greater understanding of Dan became apparent, focusing upon himself as an individual rather than an artist.
It was discovered that he is a big Leeds united fan and thus he obviously has a strong connection to the city in which I study. This may be a factor in which is considered further.
First of all an illustrative piece of himself is outlined, the style is loose and does not reflect that of real life portraiture, therefore suggesting that as a designer he does not like the obvious.
Other projects in which were highlighted focus upon bright colours in a modernist style. Simple yet effective these designs appear visually engaging. As the brief is pattern based this may be an area in which to focus.
His professional profile was then analysed with his work with innocent smoothies being highly acknowledged. From his descriptions it is evident that he enjoys his job, and has build the brand from scratch. Therefore organic design is very relevant to himself, and this may be an area of further development.
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