User experience

Although the app is important, it is not essential to everyday life and thus the question must be asked 'what will the consumer gain from using the product?'. Rather than using the app to live, the app provides a sense of security, as important items can be retried within an instant. This allows the consumer to feel safer than if they didn't have this product. In some instances the consumer is likely to forget such credentials, but still have their phone. In these instances a sense of relief is developed from the app. One other key factor is that of appear tech savvy, and appearing advanced/professional, the app allows for a smooth transition in which plays upon this idea.

Feelings in which are protected through the app:

-Security
-Relief
-Savvy