What is the key element in which you look for within an app-primary research

To gather a greater understanding upon what the consumer wants to gain from an app, a research investigation was undergone whereby students were asked what the main feature of an app they look for. From this information a tally chart was derived. 

From this research it is evident that key factors are very important to that of a younger consumer.  First of all the app must be convent and contain a smaller click count than that of the original product, this not only applies to a younger consumer but all generations. The app should also be easy to navigate and contain little text as mass text would appear over powering. The information should also not buffer, due to the nature of the product. 

A pie chart has been developed in order to express this information further.