As part of the brief a company must be selected in which this product would be produced for. Although apple pay is already available to Apple it has not taken off, and thus in this situation Apple will have expressed an interest in gaining the interest of a younger audience.
In a theoretical terms Apple has devised the following guidelines for the app:
-Young target audience
-Innovative use of the wallet app
-Re-style the design in a way in which engages the consumer market
-Attempt to keep Apple's app identity present.
-To work on an iPhone 6/6+ (due to the fingerprint technology)
-Be secure/safe
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