Unique users

To gather a greater idea upon how many people use apple pay, some calculations were expressed. These can be seen below. 

• only one person in 20 who have the service use it when they can

• 60 million people own an iPhone 6/6+ 

This meaning, that in theory there is 120,000 consumers. 

The consumer market for this product is already large, although the consumers are generally older. To gain a larger audience it is important that key issues mentioned previously are tackled. As the app has to be downloaded it is fair to suggest that these results do not focus upon page impressions.