Photographic these cards explore a timeless feel, this being further embedded with the copper casing. Being developed through a 35mm format, the images are engaging and relate to an older period of time. The black and white approach also makes the product appear clear and crisp.
Following a geometric pattern this set of notebooks use colour in order to differentiate from one another. Screenprint has been used in order to express the metallics used, a factor in which makes this product different from others.
Brown paper has been used in this instance in order to promote an handmade/environmentally conscious aspect. The limited colour palette expresses simplicity, a factor in which expresses this deisgn as being personal.
Following a corporate aspect, this image express a designer's merchandise. In order to keep consistency the same logo has been used throughout, this also applies to stock and colour.
A clear colour palette embeds these pieces as a set. Working individually and as a collective, these designs can be sold separately or as part of a set. This must be considered when developing my own stationery set.
This envelop deisgn is a piece of artwork in itself. Using a fun illustrative style, this product uses all aspects of the envelope in order to express something in which appears visually engaging.
Again the envelop deisgn has been designed in a way in which relates to the inside product. Rather than the envelop being discarded this approach makes you want to keep the envelope as well as the card.
Similar to the above designs the envelope has been used in order to express further contextuality to the card. As envelopes are often boring, I belive that this design is a factor in which the judges would appreciate.
Consistency is clearly present between the two products.
The boundaries of what is expected from a card/envelope should be challenged in order to express a product in which differs greatly from that of others.
Constant colour schemes and illustrative styles should be used throughout a set in order to clearly express it as a set. The product should also work individually.
Fastening mechanisms are also a relevant factor. Bringing back traditional methods is often a strong starting point, as trends tend to re-occur, this may also make the design appear vintage.
The same materials should be used throughout, containing the same gsm size. This is important as otherwise the designs may not be seen as a set.
Foiling is a design factor in which is highly engaging, and would also not be used that often in the competition, due to this foiling may be explored.
Shape is also a factor in which is often not thought about and thus it is important that this is considered as it may allow for a visually engaging piece.
Screenprint has been used to produce this product and thus the colour used largely differ from that of CMYK.
Animals are often relatable to humans, and thus using them in this instance is a way in which to engage the consumer.
Envelope deisgn has again been used in order to express design continuity.
A large trend at the moment is occurring with the colours black and rose gold, this has been successfully tackled in this instance.
Colour is the engaging counterpart within this design and appears
Screenprint has again been used in this instance in order to gather a greater stance in the market.
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