When initially thinking about cards, a range of ideas were explored. First of all two mind maps were developed in which express traditional cards and ambiguous cards. Lists were derived from this thinking about innovative card ideas. Traditional card ideas included that of christmas and birthdays, whereas ambiguous ideas included gay marriage cards, and a card from your dog.
Sets were then thought about, as the products have to be made in sets of four, all in which coincide with one another. Groups were derived including a traditional range, comical and life orientated. Comical designs explored the usage traditional British humour, turing positives into negatives. This may widely appeal to a younger demographic, although may be difficult to produce as part of a set. As there are still large uncertainties of the theme, this will be tackled further through research and mind maps.
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