The wayfinding system for Chester zoo is unique in the retrospect of illustration and typography. The thin typeface works well with the simplistic illustrations depicting the parks facilities. Although from a previous experience of visiting the park, the map is very difficult to navigate due to its complexity, although vast amounts of signage is put in place to resolve this problem.
Colour is an important factor for wayfinding systems as people often associate colours to certain aspects of a building. An good example of this is that in a multistory car park a colour is usually given to a set floor rather than a number. This makes the floor much more easy to identify.
A range of signage and maps is extremely important when creating the wayfinding system for a large complex. If the consumers are unaware where key aspects are they will be soon to leave. This is one of the main problems of a poor wayfinding system, as it can often loose the business valuable money.
Strong wayfinding systems usually consist of a varying components, of multiple scales. An example of this is that a map should be visually impactive, clear and legible on a large scale, but also contain these factors when rescaled to be placed upon a leaflet.
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