Pictogram Research

 

Using primarily one colour to identify pictograms allows for a minimal design which is easily approachable on various platforms. It also allows for the pictograms to appear much more identifiable as a set, therefore allowing them to be easily recognised by the consumer.

Picotgrams using colour are instantly more appealing to the consumer than basic one tone approaches. Although stating this,  the use of colour can make the design appear over complicated and difficult to comprehend, for this reason when developing my own picotgrams I feel that it would be more effective to stick to a minimum of 2 colours.

The general format of discovered pictograms would suggest simplistic line drawings which resemble a word in its least condensed format. The images are legible on multiple scales and work effectively on each, allowing for design work that is clear and visually impactive.

To allow for the designs to identifiable against busy wayfinding systems, they are often contained within a shape. This approach also works extremely well when using a two tonal system.

Out of all the pictograms I have discovered this design is by far my preferred. The simplistic imagery works well against the vivid background allowing it to be striking in appearance. The designs are also colour coded into specific categories, a component in which would help the consumer greatly.

The detail present within these pictograms is far too complex. The designs themselves are difficult to comprehend on a small scale therefore losing the designs concept. Thin lines also do not work well as they appear unbalanced within the design. I shall consider factors such as these when developing my own pictograms.