New brief

Defined brief/theme

To develop a range of products in which express diversity within the U.K. Focusing upon minority groups, environmental factors and aesthetic. Products will be developed in which stand out against similar pre-existing products, and appear culturally appropriate. Extensive research must be conducted in order to gain a greater stance upon pre-existing products.

Objectives/ Aims

• To develop a range of products in which appear consistent and part of a set. 
• Develop physical products, in which may be physically submitted to the YCN brief.
• Design boards. 

Target Audience 

Females, aged 20-30, with an ABC1 of a demographic profile.

Deliverables

• 4 x Single greeting cards: size 105 x 159mm, 121 x 184mm or 140 x 140mm — consider the designs of the envelope and the inside of the card too
• 1x Boxed notecard set: size 110 x 132mm
• 1x Gift bag: size 267x330mm
• 1x Repeating pattern for wrapping paper: show one or two swatch samples
• 1x Notepad Cover: A5 or A4
• Design sheet demonstrating how your ideas work as a collection.