Colour

Individual app colour schemes

The app itself expresses multiple colours in which engage the consumer, although some connote a tone of risk, red being an example of this. Alongside the colour scheme other colours are also introduced in order to formulate the cards. This is a good tactic in which allows the design to appear life like, this may be further formulated within the new app, although this will be explored. 

Replicated bank card in order to promote trust

RED. Physical
Positive: Physical courage, strength, warmth, energy, basic survival, 'fight or flight', stimulation, masculinity, excitement.
Negative: Defiance, aggression, visual impact, strain.

YELLOW. Emotional
Positive: Optimism, confidence, self-esteem, extraversion, emotional strength, friendliness, creativity.
Negative: Irrationality, fear, emotional fragility, depression.

GREEN. Balance
Positive: Harmony, balance, refreshment, universal love, rest, restoration, reassurance, environmental awareness, equilibrium, peace.
Negative: Boredom, stagnation, blandness, enervation.

BLUE. Intellectual.
Positive: Intelligence, communication, trust, efficiency, serenity, duty, logic, coolness, reflection, calm.
Negative: Coldness, aloofness, lack of emotion, unfriendliness.

As the brief expresses a re-brand it has been decided that the colour scheme should be the same, although slight alterations may be made in order to connote a friendlier, trustworthy app. To do this, it has been decided to eliminate red, as danger should not be expressed.