Friday, 30 December 2016

Cards-primary research



  • Love is a main theme expressed within this cards design.
  • Clique colours have been used in order to embed the idea of love further. 
  • A sans serif has been used in order to create a relaxed, informal atmosphere. 
  • Informal language has been used in order to express a friendly nature.





  • Large in scale, this birthday card stands out upon the shelf.
  • Colours used are unisex, and thus the card appeals to a wider audience 
  • A 3D approach makes the design more interesting



  • Gender neutral this card appeals to a wide audience
  • Humour is a key aspect of its design 
  • The age is a main focus, a relevant factors with cards of this design. 




  • The age is again the main focus 
  • Colour has been used to defy gender. 
  • Generic, stereotypical iconography has been used in order to express female hobbies.  



      • Humour has again been used in order to encourage the consumer to by the card. 
      • A 3D approach has been used in this case in order to express an engaging, fun atmosphere. 





    • Culturally appropriate this christmas card express jesus and Mary, in an accurate description.
    • Simplicity is key within this design, with the focus being upon religion rather than greed. 



  • A white background has been used in order to develop a clean, clear approach
  • Unisex colours have been used
  • Mixture of types develop a friendly, thoughtful approach. 




Birthday, Christmas, Christening, and New home cards are all kept whether this being for a week, or for a lifetime. Every card has a lifespan, and this is an idea in which should be looked into further. 


  • Blue expresses a masculine feel
  • Generic 'old fashioned' typography
  • Card contains multiple sizes (cut out presents).



  • The church is the main focus of this piece, embedding the idea of christianity. 
  • Red and green have been used as traditional christmas colours. 




  • Comical fun design
  • American card
  • Mixture of type make the card visually engaging.



  • Multiple colours, patterns and textures have been used to allow this card to appear visually engaging. 


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