Diversity within the uk- cards

When thinking about the ways in which the UK has changed over the past 100 years, it is evident that key events have altered the ways in which Britain is represented culturally. A list of these events can be found below:

• Feminist movement-women's right to vote. 
• Civil rights act
• Gay marriage approved
• Divorce approved
• Adoption became more accessible
• Britain now expresses multiple religions. 

Although times have changed greatly, cards generally have no, apart from aesthetically. Gay marriage cards, adoption cards, and step family cards are very difficult to buy when out shopping, thus may consumers result in buying products online. As UK greetings does not have an online website, this limits themselves greatly, and thus a diverse range should be put in place. 

Gay marriage cards are available within the UK, but are not commonly found, and are often searched for online. Downfalls of this include excluding audiences, and causing minority groups to appear isolated, a factor in which a large company would not which to do. Common trends in gay marriage cards:

• Focusing on them being gay not love
• Often poor aesthetic
• Gay flag colours are frequently used
• Frequent puns

Adoption cards are even more rare than that of gay marriage cards, with the only designs appearing online. The cards often follow clique's, and tend to focus upon the child's adoption day, rather than parents welcoming a new child. Key iconography includes:

• Family silhouettes
• Love hearts 
• The colour red

Cards for step farthers are the most frequently exhibited. With typographical approaches being the most frequent, humour is also widely exhibited. Common themes include:

• Humour
• Typography 
• Blues and greens