Module

From completing this module key learning outcomes have been achieved. My knowledge upon the production with design has previously been very limited and thus multiple aspects of this module have given me a greater insight into how the industry works.

Generally speaking, the book developed expressed stronger imagery, text and production than that of the book developed last year in which was simply bound by a ring binder. My knowledge upon binding methods, materials and stock has also increased. A greater knowledge has also been gained upon mass book production, as I was previously unaware of how to develop a cost effective book. Many struggles were contained throughout the project, mostly being that of the production, and thus areas of development have been highlighted within this briefs evaluation.

When completing brief 2 new challenges occurred, as I had not previously done design for screen. Vast research had to be conducted to allow a greater knowledge upon design 'rules' this in turn allowing myself to increase my design knowledge. Although I did not enjoy this brief as much as the previous, I felt it highly relevant as being a designer within the 21st century means that ever increasing technologies will need an interface.

From this module, it is evident that design for screen and print widely differs although the same design ethos is made, some of the key features are listed below:

• How design engages the user's senses. Obviously with print multiple senses may be tackled such as sight, touch, and smell. To embed these feelings into screen design vibrations are often made, allowing the consumer to engage further with the product. 

• Usability & Navigation. With print navigation often means simply turning from page to page and is therefore not usually considered as much as it is in within design for screen. In screen design multiple tests must be carried out in order to ensure that the designs are easy to navigate.

• RGB/CMYK

• Cost.The cost of developing apps are often highly different to that of the price of print. 

• Shelf life-how long the product is used for.