Before any individual designs an be made it is important to think of the designs as a set, in order to gather a greater stance upon how the designs will position one another and work effectively as a collective. It is also important to gather the needs of a set, and what allows a set to stand out against that of other designs.
This digitally printed stationary set explores the same floral pattern placed upon multiple mediums in order to express a design in which feels highly consistent, and appears strongly as a collective. The designs differ slightly from the original pattern, allowing for a strong, varied approach.
Although each design does not express a symmetrical pattern, colour schemes are consistent throughout, with variations of colours appearing more prominent in certain designs rather than others. From this it is fair to suggest that colour and type often appear far more important within a collective rather than pattern, this may be extensively explored when developing the final product.
A consistent theme of colour has been used within this design in order to link all the products, allowing them to appear consistent. A theme has been used throughout that subtly ties all products. The envelopes rim include the colour, in turn allowing further contextuality. This would also be important when on the shelf.
A geometric style alongside hearts have allowed for consistency to be exhibited throughout. The box in which contains the products ties the designs together, allowing them to appear as an effective set. Individual ties have been used in order to express separate elements of the set, these may also be applied to the final design.
A geometric style has been used unsuccessfully within this design as the large book appears to not be part of the set. A way of resolving this problem would have been to add the same colour scheme to the book.
Box's have again been used within these instances in order to express a set in which feels consistent. Key colors have been used alongside patterns in order to express a consistent style. Simplistic designs are expressed in order to ensure the design does not appear overwhelming.
What i've learnt from this exercise:
- Colour is a key factor when developing sets, as this is an easy way in which to link all products.
- Products generally only express 3 colours, as more than this would be highly complicated.
- Patterns are important but no essential
- boxes are a good way in which to store sets and may make my final design even more impressive to the judges
- If the colour scheme isn't consistent with one product it appears left out
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