Structure

As I am currently awaiting Amy's illustrations it was decided that a key focus would be placed upon structure. As the product is being developed for a younger demographic it must be outlined which designs would appeal most to them.

Aesthetics over function must be questioned, as it is evident in the consumer is design conscious. They encounter design everyday, on multiple platforms and are therefore are bored by generic designs. They're instagram obsessed, and document their lives through social media, it may even be suggested that to invest in a product it must be 'gram worthy'.

Culturally within this generation, black is resembled as a colour of class. Meme culture represents this perfectly, with some examples being outlined below.

Black can also be largely seen within 'high quality cosmetics' 

With trends becoming widely popular within this demographic it is essential that these are captured within the designs structure.

A variety of colours were explored with in consideration to the physical base of the product as well as the fastening mechanism. The idea of a transparent body seemed relevant and this would allow for the consumer to gain an initial connection with the lavish product. This also ensures the consumer, as they are able to evaluate the actual product before purchase. In discussions to the fattening mechanisms, a range of colours were highlighted. Also white was deemed to resemble a purity, it may also promote a cheapness towards the product. In order to combat this a black was selected, this not only promoting a luxury but also keeping in trend with the image conscious consumer.