Mock ups

Although the backgrounds developed will be transparent, mock ups were developed in order to gain a better understanding of how they will be formatted, and whether they functioned properly. 

As one of the bottles contains a curved surface (both horizontally and vertically), this lead to multiple issues when designing the labels structure. A simple square label did not work as the curvature present meant that air bubbles appeared, this looking highly unprofessional. As a result, I explored with the label shape, in an attempt to resolve this issue. Although this worked for a paper label, I am unsure upon whether this will work for a sticker, as the medium used may produce a different result. 

The other two labels appeared clear and effective. The typography was easy to read upon both products, with the calligraphy appearing effective. The colours used stood out, and made the design 'jump out', a factor in which will likely gain the consumers attention. 

Reverse labels were explored with in order to promote legibility, and comply to the front label. It was found that a smaller label looked more in keeping to the product, with it being placed lower down in order to not be visible through the front transparent label. As less materials have been used to complete the smaller label, it is also more environmental, a factor in which is essential to company such as herbivore botanicals. 

The type size was explored with on the reverse label, to ensure legibility. It was found that anything under 6pt was illegible and thus should not be used. It is highly important that the consumer can read the list of ingredients present within a product due to allergies etc.