Penguin books: the power of pantone

Puffin + Pantone is a series of classic novels paired with their perfect Pantone color match. Each cover is made to resemble the globally recognized color chip that’s defined Pantone as the standard in color communication all over the world. Puffin + Pantone is a collection of literature as diverse and boundless as the color spectrum itself.

Classic novels that have been transformed include The Adventures of Tom Sawyer, Anne of Green Gables, The Wizard of Oz, and Treasure Island. They are blue, green, yellow, and orange respectively, taking on “shades that reflect the stories within”, says Puffin.

The new covers aim to conjure the “inner child” in adult readers through drawing up associations and nostalgia through the use of colour.