Sourcing the containers

Sourcing the containers was a large difficulty as the desired products were only available to buy in bulk. The cost of these products was also an issue, as many were largely overpriced.
Although the consumer is likely to invest in a quality product, it is essential that the packaging costs are kept at a minimum in order to maximise profits.

Environmental issues were also a factor in which must be considered, as millennial's are far more environmentally conscious than their ancestors.  As a result of this, plastics used must be degradable.




Examples of packagings

Thinking about shape 

When thinking about the ways in which the bottle may be formatted, it was decided that curved bottles promoted the friendly nature of Herbivore Botanicals the most effectively. It was also decided that the containers should come in a variety of sizes in order to promote diversity.