Now the colour palettes have been altered, the general basis of the design appears strong alongside one another. The two typefaces used apply to the organic, vegan nature of Herbivore Botanicals, as well as creating a visually impactive design. The composition derived within the labels is effective as hierarchy is clearly present.
When discussing the reverse label design with my peers, it was suggested that the label could appear at the bottom of the container in order to reduce the chance of both labels being visible through the transparent bottle. Upon further inspection, it was discovered that this would not be liable as the circumference was too small to store all the relevant information.
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