The Judges-what does this mean?

Suzanne Dean – Art Director, Vintage

Suzanne graduated from Kingston University, where she studied Graphic Design. Her first job was at The Greenhouse, designing food packaging and brochures. A year later she was asked if she might be interested in publishing. She joined Penguin Books as a Senior Designer, working for Hamish Hamilton. Three years later she joined Macmillan, to work on the Picador list. Five years later she joined Random House as Art Director for Vintage Books, whose many imprints include Jonathan Cape, Chatto & Windus and Harvill Secker. Here she established the design for the Vintage Classics list. Her covers include The Curious Incident of the Dog in the Night-Time, The Sense of an Ending, Atonement and Murakami's Colorless Tsukuru Tazaki and His Years of Pilgrimage.

Richard Ogle – Art Director, Transworld

Richard graduated from the University of Central Lancashire with a Graphic Design degree and the intention of working in general graphic design and packaging but was fortuitously drawn into publishing through book cover design agency The Senate. He became Art Director at Transworld Publishing within Penguin Random House in 2015. He was previously Art Director at Cornerstone’ also in the PRH Group for thirteen years. He has also worked at Pan Macmillan as Associate Art Director, and Headline Books as a Senior Designer

Over the years he has worked on a range of cover designs for books in all genres, ranging from novels by John Grisham, James Herbert, Paula Hawkins, James Patterson, Shari Lapena, Karin Slaughter, Wilbur Smith, P.G. Wodehouse, Lisa Jewell, Sophie Kinsella and Douglas Coupland, to autobiographies by Peter Kay, Tony Blair, David Jason, Rod Stewart, Steve Coogan and John Cleese.

Jason Smith – Art Director, Cornerstone

After graduating from the University of Derby with a BA Honours in Graphic Design, Jason moved to London to further his education at Central Saint Martins. He began his career working for a company which specialized in packaging for CDs and DVDs, combining his passion for music and film with design.
The move into publishing was a natural progression and he secured a job at Random House as designer, quickly followed by a more senior role. As Art Director of Cornerstone, Jason works on a list of successful authors including James Patterson, Helen Dunmore, Tony Parsons, Tim Peake and Katie Price to name a few.

summary

They have all seen thousands of book covers previously and therefore mine needs to directly stand out, through concept and aesthetic.