CAD variations

From the Feedback gained final variations were developed of each design, these will all be presented within the competition boards to offer variety, although the first design is the final piece.

The first logo variation explores the identity of Owlcotes surrounding area, specifically Pudsey Park, this in turn envisaging the local community within its design.To showcase the joining together of the two schools key aspects from the original logos have been implanted within the new design.

Aspects of the Pudsey Primrose Hill logo have been envisioned through the colours used within the design, with other elements including the logo shape and stars being drawn from the Pudsey Waterloo Primary logo. This ensuring that both original schools are represented within the design.

To comply to the written brief, wings have been added to the logo shape, embedding the new name within the logo design.

The general aesthetic promoted throughout the design showcases Owlcotes Multi-Academy Trust as a fun learning environment giving the potential for children to ‘spread their wings’ and embark on future adventures and opportunities.

Following a simpler aesthetic, the second design promotes the new name of the academy effectively. Small illustrations have been included in order to highlight the new name.

With an owl as the focal point this design visually represents the new name of the academy promoting it as a brand. Key colours have been used throughout in order to embed the city of Leeds within the design.