Monogram Logo: Monograms & Ciphers
Monograms have two or more letters in which one letter forms part of another. Ciphers contain two or more letters interplaced, which are not dependant on each other.
As the original brief does not state that typography should be presented within the logo, research was undergone into ways in which type could be playfully implemented. Monograms & Ciphers were research as they may be a way to express the name without physically depicting it.
A broad range of logos were studied varying in weight and scale, showcasing how diversity can be promoted through logo design.
Logotype, Laurence King
Further logo's were studied with a focus being placed upon the shape of the logos and how type can be used to mimic a shape. Examples of typefaces being altered to complete shapes was highlighted as this may be an effective way in which to developed an owls silhouette within the Owlcotes brief.
Logobook, Ludovic Houplain
The Pantone logo is a key example of a logo in which is highly diverse and transferable, as its monochrome exterior can be presented with any colour, relating to the brand itself. As a result a similar design may be implemented within the Owlcotes brief so that the design can appear alongside many colours.
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