Target audience

Target audience 

When thinking specifically who the target audience it is key to note the variety of target audiences available.

The primary target audience is that of Owlcotes Academy Trust as they have set the brief and will therefore be the ones selecting the desired logo.

The secondary audience is that of the parents who may choose to send their children to the new academy. As this is a new school the parents may be sceptical of whether or not this school will be efficient and therefore this needs to be presented with the design.

The tertiary target audience is that of the children themselves as they will want to be part of an enthusiastic, fun learning environment.

Primary research 

As the information surrounding what the memebers of Owlcotes Academy Trust has been outlined within the brief research was undergone into what the secondary and tertiary audience would want from the new academy. To complete this, two separate studies were conducted with study one gaining a better understanding of what parents want from a school and the second study what children want. 

Study one 

Name:Roy

Sex: Male 

Occupation: Manual labourer 

Age: 54

Children: two girls (8, 6)

Relationship Status: Married

What would you like from a school: Strong curriculum, diverse, offers languages, after school clubs. 

Name:Cathy

Sex: Female 

Occupation: nurse

Age: 42

Children: Three girls (22, 12, 8)

Relationship Status: Married

What would you like from a school: excellent/outstanding ofsted report, e-safety, good sports, fun learning environment 

Name:Kate 

Sex: Female 

Occupation:Headhunter 

Age: 30

Children: one girl, one boy (6, 2)

Relationship Status: single 

What would you like from a school: fun learning environment, special needs facilities, languages. 

Name:Veronica 

Sex: Female 

Occupation: Shop assistant 

Age: 22

Children: one boy (3)

Relationship Status: single 

What would you like from a school: Creative environment, fun, safe 

Name:Luke

Sex: Male 

Occupation: Builder 

Age: 35

Children: one girl (4)

Relationship Status: single 

What would you like from a school: Safe, anti-bullying, after school clubs. 

Although parents largely commented upon activities and resources in which they would like the school maintain, they also suggested that they would like the school to present a fun learning environment to present potential for their children. Other comments suggested that the school should be safe, creative, and offer after school clubs. 

Study two 

Name: Ruby 

Age:8

Gender: female 

What would you like from a school: fun, lots of friends, playground toys 

Name: Zara 

Age: 6

Gender: female 

What would you like from a school: fun playtime, arts classes. 

Name: Joe

Age: 10

Gender: male 

What would you like from a school: friends, sports days, football pitch

Name: Zack 

Age:5

Gender: male 

What would you like from a school: games, fun, playground toys

The children asked focused largely upon the social side of school suggesting they want a fun school whereby they can make friends, and enjoy playtime. 

Comments..

When commenting upon the two studies it is evident that the parents are much more focused upon the academic presence of the school and the children are more interested in the social aspects. Therefore it may be suggested that the logo should present a professional, fun learning environment.