Monday, 26 February 2018

Analysing the Briefs/Creative Pack




The brief 

From reading the initial brief it is evident that some factors need to be considered, with key elements of the brief being highlighted. 

  • A key focus is placed upon diversity through culture, sex and sexuality. As a result of this positive reinforcements may be developed surrounding this area. 
  • 500,000 visitors a day-who will be the target audience? 
  • As this is part of a current campaign the branding must be considered. 
  • The screens must be static, with the image being in place for at least 10 seconds.
  • How may the campaign be pushed further? 







Further Information 


  • Will the location of the screens influence their design? 
  • Screen size: 6 sheet screen, w1080 x h1920 pixles
  • There are 50 screens/25 double sided
  • Consider the Mayor of London branding. 
  • Who are JCDecaux as a company? Biggest screen provider. 
  • Think about Oxford street? How is it historically/culturally significant? 






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