Owlcotes as a brand so far

In order to gain a better understanding of Owlcotes community trust, research was undergone into pre-existing information available upon the internet. As the school has yet to open there is no live website, nor little press surrounding its opening, with the only formation being that of the schools opening confirmation and a picture of its exterior.

As little more knowledge has been gained, this means that the brief should be re-studied, with key terminologies being outlined in order to promote a design for this currently non-existing brand.

Owlcotes Multi-Academy Trust are looking for an artist to design a new logo, to celebrate the union of the two schools and welcome the new academy. The logo will be used online (website, social media, etc.) as well as in print (letterheads, promotional materials, official documentation, etc.) and, as such, should be simple yet eye-catching and recognisable. Due to the new name, they would like the logo to feature an owl in flight, or an owl’s wings, and allow space for the addition of the new school motto (wording to be confirmed). Owlcotes Multi-Academy Trust are offering £250 to the chosen artist for full use of their design.


From highlighting the key information within the brief, it becomes evident to what is expected. Highlighting that the logo should promote a celebration of the merging of schools, whilst being eye-catching and recognisable. The logo should also feature some form of owl, and should leave additional space for the slogan.