Bold, bright and coherent. Nine packaging follows a minimal yet effective style. A limited colour palette is used throughout the set in order to ensure that all separate products are linked, in turn promoting the products as a set. This then convincing the consumer to subconsciously desire the range rather than the individual product, in turn increasing sales.
The outer packaging itself simply dismantles once open. This meaning that the outer packaging is not reusable. Although this makes the packaging physically interesting, the outer packaging is not reusable and therefore environmental considerations must be outlined. It also means, as there are no label on the jar, the brand is disconnected to the product once the outer packaging is removed. This being the main limitation, as the consumer is not reminded of the brand after every use.
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