The original packaging for Herbivore Botanicals focused upon a minimal structure. Consistency lacked throughout the branding with different colours being portrayed through the labels, this widely separating the products. The typography used appears stern and rigid, making the product feel unnatural. The containers used also lack consistency with a range of materials being used such as clear glass, coloured glass, card, and tin. The fastening mechanism also differs, in turn making the set appear very separate.
With the companies second rebrand, they focused upon a clean white aesthetic, thus making the products appear more together. The typography used for the body copy explored unbalanced kerning and thus this made the text difficult to read. A small black and white illustration was added to the design in order to promote its natural origins.
In Herbivore Botanicals latest rebrand, the pristine white labels have remained, promoting a clean, fresh outlook. The word Botanicals has also been dropped from the packaging, this, in turn, making the packaging appear minimal. Continuity is still a feature in which lacks as some products contain illustrations and others do not. In order to promote a sense of wholeness, it is essential that illustrations are either added to every product or removed from all.
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