Label design analysis

In order to gain a better understanding upon the ways in which labels are formatted,  research was undergone in order to gather an insight into what is currently available on the market.  

An off-white recycled paper has been used in order to develop this label. Using only one colour of ink the design is environmentally friendly. Curvature has been used throughout the design in order to promote a rustic feel, further embedding its natural origin. 

The prominent black square used to segregate the label, promotes a heavy industrial feel towards the product. This largely contracting with the 'natural' illustration promoted. If the square was purely white, it may be suggested that this would allow the product to feel more welcoming, as well as promoting it as fresh, and healthy.

The use of a circle promotes a friendly, welcoming atmosphere. This largely relating to previous research undertaken about shape theory. The gradient present also promotes this, and adds an extra element to the design in turn making it more visually interesting. 

Adding bursts of colour to a white background allows the originally plain design to feel more impactive, influencing the consumers thoughts surrounding the product. As in the above case the colour indicates the flavours, this appears to further sell the product. 

The label on this product is large and covers the majority of the container. Although the aesthetic of the label is successful at gaining the consumers attention, it may be suggested that the sizing should be reduced in order to 'show off' the product itself. The key information upon the label has been highlighted by a central circle, white being the selected colour in order to promote contrast.

When looking at the above products, it is very difficult to highlight the key information as the patterns present overpower any text. This is limiting as the consumer can not instantly connect with the brand.

In this case the label has been physically constructed in order to promote the product. This highlighting that a label doesn't always have to be a simple shape. 

The above products use illustrations in order to separate the text from the patterns. This being an effective mechanism in order to ensure the text is visible. The centralisation of the text also makes it easy to find.