Continuity, meaning for this publication, that similar design spreads are repeated throughout (not mocked on each page), this ensuring that each spread is impactive but follows a similar formatting.
When developing Adams spreads a square shape was used to define a specific question, an element that had not been embedded within the rest of the spreads. As a result of this mimicry of shapes was embedded within the rest of the publication, this being within interviews and outlined through by text.
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