Further research

As Erin had suggested that she wanted her images to stand boldly within the editorial, I undertook further research whereby the images present are the key focal point. This relating largely to the theory previously highlighted surrounding hierarchy within design.

Images in which cross the boarder of the crease become the key focal point as they are contained within the majority of the spread. Whether it be text or white space in which accompanies them, they still remain the focus. In the above case, clear levels of hierarchy have been presented through size, shape and colour. 

Text can overlay an image to create a bold statement, although this may take away from the images form. This is clearly resembled in the left page above, as the text becomes the key focal point, not the image. Although stating this, if the text informs the image this can be highly impactful. 

Images containing one half of a spread can be eye-catching, as well as promoting the necessary text. In the above case the text compliments the image, further embedding a fun, impactive design. 

In the above spread, the two images are the main focus. As the consumer reads left to right, the larger image firstly draws the attention, with the second image secondly drawing attention. The two images in turn, complimenting one another. 

An array of images can collectively promote one another, although the impact of this is far less than an individual image, as the consumer spends less time digesting the image. 

Overlaying type is an effective way in which to inventively present text, making it appear more visually pleasing. 

Strong images can appear parallel as long as there is balance, this relating to Gestalts theory. 

Overlaying images is highly effective, although this means that one image is not clearly presented. This can result in a strong image being overlooked and therefore it should only be completed with weaker images.