When deciding upon what typeface to use, I felt it important to understand the type, its anatomy and history. The original reseaon in which I highlighted Futura, was in relation to the workings of Barbra Kruger, a feminist graphic designer, who had a strong relationship with the queer mobvement. This promoting the sense of ethics within the design. In order to ensure that this typeface has no negative connotations, further resrach was completed.
Futura was designed by Paul Renner in 1927 and was created as a contribution to the New Frankfurt project. The design is based on the simple geometries that became representative of the Bauhaus style.
The typeface has also been significantly used throughout culture, some examples can be seen below
anatomy
Futura’s design is based entirely on simple geometric forms — triangles, squares and near-circles. The stroke weight is almost even throughout, except for on letters like the lowercase a. Futura is distinctive for its long ascenders and almost classical Roman capitals — these elements give it its stylish elegance and differentiate it from other geometric san-serifs.
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