Sets (0.1)

As there are multiple elements to be contained within the sets I felt it important to complete some research into stationary collections. 

Picnic range 

 Within this range consistency has been gained through the stock, colour palette and usage of flowers. The same iconography is expressed within multiple sections of the collection in order to allow the pieces to be seen as a set. One factor in which I personally feel is ineffective within this range is that of the 'graph paper' notecards as I do not believe this stock reflects the rest of the collection. As a result of this it is important that when selecting stock for my collection a consistent theme should be expressed.



Primatey

As a collection I believe that there are certain components that do not appear effective. The pastel colour palette and button approach within the cards design do not reflect he bold colours and illustration style of the rest of the set and thus the set feels very separate. 

Mora Flora 

The same illustrative style has been used throughout the collection in order to express strong levels of continuity. The same pattern is frequently repeated, a factor in which currently lacks within my design and thus this may be an area to improve. Two typefaces are used throughout the range, a factor in which I must consider if further type is incorporated.