Monday, 13 March 2017

Notecard research


Generic box approach
The box approach is highly common approach within notecard sets as it allows the cards to be stored in a safe, pristine manor. The box itself may be used for storage once the set is complete, or it may even be thrown away. This is the limiting factor as being developed from grey board this design would be difficult to recycle.  


Individual notecards 
This notecard set follows a plastic wrap approach in order to reduce scuffing. As the envelope is the bigger counterpart within the product it is fair to suggest that a 80gsm paper would bend easily, in turn forcing the product to appear cheap upon the shop shelves. As the set must also be contained within one 'box' this approach would not work for my product. 


Simple lift lid approach 
This approach follows that of a basic box and lid format. Simple in design this box is less likely to be used as storage than the first design viewed, although this depends upon the consumer themselves. 




Simple yet impactive. This design follows that of an envelope format ensuring that mass space is not taken up for the storage of the notecards. The sheer aspect of the envelope allows for an engaging yet classic approach. A juxtaposition is also developed as the bold colours largely contrast the 'blank design'. 



Hidden box
This box design does not express the notecards format within its design and thus the consumer has to rely largely upon the packaging. As you can see from the notecards themselves they mimic that of the box and thus continuity is contained. 


Plastic lid box approach 
This approach allows the consumer to visualise the design of the cards before purchase, thus engaging the consumers attention. Although this is apparent it is important to recognise that Plastic waste is incredibly bad for the environment and thus an alternative should be suggested. 


Simple slip 
This slip design is effective and keeping the designs together as well as showcasing the designs to the consumer. Limitations of this design include the cards getting easily damaged. 



Again a box approach has been developed although this time different section shave been applied. This not only makes the set more engaging but it also may pursued the consumer to buy the product as they feel they are 'getting more for their money'.


This lift lid approach would be effective at storing objects afterwards as no aspect of the box can be lost. 

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