Outer packaging
The product itself is double packaged, in order to promote it as a luxury item. By completing this action it is more viable for an individual to not only buy this product for themselves, but to also to give it as a gift, as its price shows through the usage of packaging. The product is firstly contained in a metal based container, with a label being placed within the centre. This is to ensure that once bought, if the outer packaging is removed, the consumer can still gain access to the product if they would like to again buy the product.
With the sprays a label has been used in order to identify the product and highlight its key ingredients. The illustrative style used promotes a contemporary, modern fragrance. The closure used (although a cheap fixture method) appears luxury due to the sleek black used. This also links with the black typography used within the label design.
Keeping Continuity
In order to promote continuity throughout the range, similar products have been dressed in the same manner. This largely occurs when the name and ingredients are similar. By completing this action the Oliver Bonas collection appears to be a quality product.
As individual products appear powerful in design, they do not coincide well as a range as the diverse use of colours clash. This is an area one must consider when developing the set, as colour is a key influence in design. It may also be suggested that within the botanicals range there must be key colours/hues in which remain the same in order to promote the continuity in which lacks in this piece.
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