Design inspiration

Brown craft materials appear natural as they have not been dyed. The label used in the above design is off-white, this again promoting  a more organic feel. This is further embedded with the typography as its imperfect nature represents a more natural type, often associated with health products. 

 The idea of paper cutting elements, allows a design to appear handmade. This largely applies to herbivore botanicals, as they develop their products in small batches. As a result of this it may be suggested that this style could be explored.

By using clear containers the product is easily seen by the consumer. This ensuring the consumer that the product is good quality. Three distinctive typefaces have been used in order to promote the visible text. The usage of a hand rendered type allows the product to appear natural, again showcasing its handmade origin. 

The transparent nature of the outer packaging allows the product to still appear apparent to the consumer, whilst also adding an extra layer of protection to the product. 

The above image highlights how effective transparency can be, and how it can promote hierarchy within a piece. 

Patterns can be used to decorate different segments of a product depending on what atmosphere is needed.