Birchbox is a New York City-based online monthly subscription service that sends its subscribers a box of four to five selected samples of makeup, or other beauty related products. These products include skincare items, perfumes, organic based products, and various other cosmetics.
Although each individual item is a branded product from a different company they are all joined together in a birthbox. The boxes design alters every month, with different artists from all over the world designing limited editions of the box. The structure remains the same. A box with a pull out draw. Simple yet effective.
As the design of the box is durable, the box is in most cases kept. This therefore increasing the shelf life of the product, ensuring that the consumer is constantly remembered of the brand name. This also means that the environmental cost of the box is reduced, as they will not be discarded.
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