The whitney re brand is simplistic and geometric in style, it is also described as being “flexible and interactive.” The design is adaptable in such a way that the shape can be manipulated by external and internal sources. For example the ‘responsive W’ can be used to represent the architecture of the building or the pulse of the city.Due to its simplicity it can work on a range of different platforms, from large scale posters to small online applications. However, the variations of zigzags could be viewed as unrecognizable and complicated. The minimalist colour scheme compliments the artwork rather than detracting attention from it, making the design adaptable. This creates a slick and professional representation of the museum.
No comments:
Post a Comment