M&S Food inital ideas

When creating my inital sketches I found that it was difficult to contain componants from the Marks and Spencers logo. Therefore I have made the design decision to create differing logos which contain the same colour scheme. This will allow them to be seen as part of a set but also as diffrent aspects of an company.


When looking at my inital sketches I specifically like the ones using an sans serif, I feel that this would also work well with the Marks and Spencers logo, as that is also constructed from a sans serif. During the next stages of the design procesess I should experiment with typeface, colour and layout.