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When experimenting with colour I primarily focused on a green pallete, I did this due to the wide associstaion between M&S and its iconic apple green colour. Green is also an colour that can corrispond health and organic produce, aspects in which M&S regulary promote during advertisting campagins.
I decided that both logo's should contain the same colour pallete in order for them to be easily identifiable as a brand, something that is incredibly important especially as they do not contain the same typeface.
When viewing the colours I much prefer the lighter green, as I feel that it adds a sence of vibrancy to the logo. It is also extremly similar to the orignial colour scheme of the brand, and therefore would be easily recogniable to the consumer market.
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