As a group we briefed one another about how we were going to complete the design proccess. This included completing some individual sketches.
When developing my inital sketches I reflected specifically about what would appeal to the target audience. I thought about the symbolic meaning towards each logo and
how each would comply to the ethos of the brand. I focused upon the location of the company, what it does, what it
provides and who it provides for.
When creating these ideas I focused on their contexuality. As the company is water based I expressed this within my sketches. Specific ideas I focused upon were, the location of the company compaired to the Thames, the movement of natural water incomparrison to confined and also the manipulation of letterforms to symbolise a tap.
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