Focusing on the idea that communication links all, a speech bubble concept was devised.
- Highlighted type allows the key information to stand out
- A small illustration was added to create a fun aesthetic
- All information is contained within a speech bubble, making the campaign feel personal.
- The hashtag was implemented within the design in order to ensure that the poster relates to the campaign
- The hierarchy of information was explored
- Confetti was used as the illustration in order to showcase that Notting Hill Carnival is a celebration
- The illustration was altered in order to make for a more impactful design
- Yellow was used as the background colour in order to promote vibrancy
- As the black highlight felt to restrict the design it was altered to pink, further showcasing the vibrancy.
- The illustration was explored as a pattern, although Calum suggests that this was very intense and took attention away from the details presented.
- As a result of this, a simpler variation was sent to Calum, to allow him to typeset the poster
- Overall I felt the aesthetic and layout was highly impactive.
Discussing designs with Calum
when discussing the designs with Calum he suggested that he would alter some factors and thus I sent him the design via WeTransfer
Sent designs over to Calum using We Transfer
Calum developed a range based of my original poster design
My thoughts...
- coloured pride type is difficult to read
- All designs should have a little illustration to keep continuity
- Highlighted text should not appear as a box but rather as a highlight
- Somebody copy needed altering
- Some colours may be changed to increase legibility
My alterations
Some alterations were made in order to promote legibility, as well as keeping the general continuity of the designs.
- Terminology such as 'watch free' was altered to 'free entry' in order to make the body copy flow.
- Highlighted aspects were changed in order to promote legibility
In terms of the illustrations devised I developed ones for Notting Hill carnival and Wimbledon with Calum completing the rest.
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