In conjunction to the meeting with Calum, research was undergone into impactive poster designs. The focus was upon loud colours, showcasing that London is a bright, bold city that never sleeps.
- Brush strokes appear creative and artistic. They also promote a relaxed, friendly atmosphere.
- Contrasting colours have been used to create impact.
- Contemporary type has been used to promote a fresh aesthetic
- Hierachy has been implemented in the above design in order to instantantly inform the consumer.
- Contrast between type and image has been made
- Bold colours create a lively atmosphere, whilst promoting a friendly tone
- Contemporary design
- Combination of text and image
- blocked type makes for an interesting design
- Block colour illustrations create impact, especially from a distance
- 4 basic colours have been used, although I personally believe that this appears overwhelming and somewhat confusing.
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