Initial sketches

Initial sketches were devised following a variety of concepts in which could be used as a general overarching theme.

Concept 1

• Focuses upon the date
• two tone
• allows the consumer to instantly recognise if an event is forthcoming 

Concept 2

• 'The building block of London'
• A range of colour would be used to promote London as a bright and bold city

Concept 3

• Illustrations made from hearts (London is based on Love)

Concept 4

• Simple and easily transferable 
• Typographic approach 

Concept 5

• Highly illustrative 
• shows London as a creatiev city
• would stand out from the generic photographic posters

Concept 6

• Simple two tone approach 
• Showcasing London's diveristy 

From the original drawings, further sketches were developed of Gay Pride. These exploring a range of contemporary design influence. When discussing these with Calum he suggested that they may be impactful when developed through CAD, implementing the usage of colour.