5th March-Meeting with Calum

As Calum went to New York last week this allowed myself to get together some research, whilst Calum was able to get a hands-on experience as to how signs and billboards work in large cities.

After discussing general research it was decided that a more indepth outlook should be undergone into campaigns and multiculturalism, as these are the basis of the campaign. We also discussed how posters can interact with passers-by, as this may make our campaign stand out.

As Calum had been unable to properly research the topic area (due to the trip) we decided to meet up on the 7th to share research and initial ideas.


Things needed to do: 

Research 

• interactive campaigns 
• previous campaigns on Oxford Street
• multi-culturalism in the UK
• effective poster design