As the presentation was only 3 minutes I decided to showcase only a few letterforms in which explored different contexts. Some notes are depicted in a bullet point form below.
Firstly the context was summarised with words such as individual, issues, effortless and demographic all being discussed.
- Location-determines the relevance/context of the type.
- Stencil, yet still imperfect-relation to the person behind the type?
- Graffiti- Often associated with lower demographics
- 'D' attempting to mimic CAD type but isn't precise
- The word wanted itself
- Phrase itself
- Limited future due to social economic background
- Shite-northern word (North stereotypically poorer)
- Roughly etched-frustration
- Unjoined type- lower income
- Juxtaposition between CAD type and hand rendered
- Unproportionate kerning
- Missed letterforms
- 'C' unrecognisable on its own
- Struggles of a small business
- Why support large corporations, when you can support a family.
- Uneven/unbalanced type
- Personal type-their handwriting
- Jealous?
- Black and white- Dull/lifeless
- Dull future with little prespority?
- Rigid/hard type
- Messy style
- Uneven/unbalanced
- Quick rendered-advertising fast
- Packed kerning-suggestion of overcrowding and strain on city's resources
- 'E' main letterform used- yet all different
- Built from lines rather than curves
- The word itself
- The context in which it is in-worn-repainted
Feedback:
- Focus directly upon social issues, and explore which are relevant to northern cities
- Good link between the two most prominent northern cities
- Could explore a colouring book theme-adult colouring book
- Important to have background as it explores the context of the piece
- Commercial aspects lighten up the rather heavy concept
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