“Instead of typical brown recyclable paper, I choose 100% black recyclable paper. Black is more exclusive and matches the values of the arabic tasty and strong coffee. It also different from other fair trade coffee, and look more exclusive.” – Ada Weel Olsen
“The label is composed of strips of different coloured birch that criss-cross to represent the blend of cultures that make up Quebec’s identity today. The information was printed on a label then attached by a braided twine made up using the traditional colors of Quebec’s arrow belt.” – Simon Langlois
“All print and promotional material is risographed on 100% recycled sugar paper, to look after our environment and print in an eco-friendly way. Sugar paper also has the beautiful characteristic of changing in prolonged sunlight,just as the ingredients of the product.”
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